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SEO Blog

Tezons SEO covers search strategy, keyword research, technical optimisation, link building, and algorithm updates for businesses and marketers looking to grow organic traffic. Articles are written for practitioners who want to understand both the principles and the execution behind sustainable search visibility.
13
min read

Mobile SEO: how to check, fix, and improve your mobile rankings

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A practical guide to testing your site's mobile performance, diagnosing the issues that hurt mobile rankings, and fixing them in order of impact
Tezons
April 8, 2026
10
min read

Local SEO health check: how to audit your local business rankings

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A step-by-step audit guide for local businesses covering Google Business Profile, local citations, keyword rankings, and review signals that affect local search visibility
Tezons
April 8, 2026
9
min read

Domain authority explained: what it is and how to improve your score

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A clear guide to what domain authority measures, how different tools calculate it, and the practical steps that move your score in the right direction
Tezons
April 8, 2026
8
min read

Website traffic checkers: how to see traffic for any website

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A practical guide to the tools that estimate website visitor numbers, what the data actually shows, and how to use it to inform your SEO and competitive strategy
Tezons
April 8, 2026
10
min read

How to check your website SEO score (free and paid methods)

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A plain-language guide to what your SEO score actually measures, which tools calculate it best, and what to do once you have your results
Tezons
April 8, 2026
12
min read

Technical SEO for WordPress: fix every issue and improve rankings

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Configure WordPress for technical SEO from the ground up, fix the default settings that create duplicate content and crawl problems, and optimise speed for better Core Web Vitals scores
Tezons
April 8, 2026
10
min read

How to get your website indexed by Google: a step-by-step guide

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Find out why your pages are not showing up in Google, submit your site correctly, and fix every common indexation problem before it costs you organic traffic
Tezons
April 8, 2026
9
min read

Site architecture for SEO: how to structure your website for rankings

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Plan a site structure that makes your most important pages easy to find, distributes authority efficiently, and gives Google a clear map of what you publish
Tezons
April 8, 2026
8
min read

SEO-friendly URL structure: best practices for 2026

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Write clean URLs from the start, understand what makes a slug SEO-friendly, and avoid the structure mistakes that create duplicate content and crawl budget waste
Tezons
April 8, 2026
9
min read

Core Web Vitals: what they are and how to fix every issue

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Understand LCP, CLS, and INP, find out what is causing poor scores on your pages, and work through the fixes that move the needle on rankings
Tezons
April 8, 2026
10
min read

SEO reporting dashboard: build one that shows what actually matters

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From Google Looker Studio to Semrush's built-in views, this guide covers how to set up a dashboard that gives you a clear weekly picture of your SEO performance
Tezons
April 8, 2026
7
min read

White label SEO reporting tools: the best for agencies in 2026

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From Semrush's agency kit to Google Looker Studio templates, this guide covers how to deliver branded SEO reports that clients read and retain
Tezons
April 8, 2026
9
min read

E-commerce SEO audit checklist: how to audit an online store

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A practical checklist covering every SEO audit check specific to e-commerce sites, from product pages and category URLs to faceted navigation and schema markup
Tezons
April 8, 2026
8
min read

SEO audit report template: how to document and present your findings

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From executive summary to action plan, this guide covers how to structure an SEO report that clients understand and act on
Tezons
April 8, 2026
10
min read

How to do an SEO audit: a step-by-step guide for 2026

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A practical walkthrough covering every stage of an SEO audit, from crawling your site to prioritising the fixes that move rankings
Tezons
April 8, 2026
10
min read

Internal linking for SEO: how to build a strategy that moves rankings

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How to distribute authority, fix orphan pages, choose anchor text, and build an internal linking structure that supports every page on your site
Tezons
April 8, 2026
9
min read

Image SEO: how to optimise every image on your website for search

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How to name, compress, and tag images so they support your rankings rather than slow your pages down
Tezons
April 8, 2026
10
min read

SEO content writing: how to write pages that rank and actually get read

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How to structure, write, and optimise content for search intent, E-E-A-T, and readers who stay on the page
Tezons
April 8, 2026
10
min read

Meta descriptions: how to write them for SEO and more clicks

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How to write meta descriptions that place your keyword in the right position, stay within the character limit, and earn more clicks from search results
Tezons
April 8, 2026
9
min read

SEO title tags: how to write them for rankings and maximum clicks

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The rules, formats, and formulas for title tags that rank well and earn clicks from search results
Tezons
April 8, 2026
10
min read

Free e-commerce SEO tools for Amazon, Shopify, and online stores

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Free e-commerce SEO tools for Amazon keyword research, Shopify and WooCommerce optimisation, and product content production in 2026
Tezons
April 8, 2026
10
min read

Free YouTube SEO tools: how to research keywords and improve video rankings

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Free YouTube SEO tools for keyword research, video optimisation, and ranking in 2026, covering production, analytics, and how video connects to broader SEO strategy
Tezons
April 8, 2026
10
min read

Free social media analytics tools that help your SEO

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The best free social media analytics tools in 2026, covering platform-native reporting, Google Analytics integration, and how social data informs your SEO strategy
Tezons
April 8, 2026
11
min read

Free backlink checkers: how to monitor your links without paying

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Free backlink checker tools that give you real data on your link profile in 2026, plus the free link building tactics that work without a paid subscription
Tezons
April 8, 2026
11
min read

Best free keyword research tools (including free Ahrefs and Semrush alternatives)

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The best free keyword research tools in 2026, including genuine free alternatives to Ahrefs and Semrush, Google's own tools, and AI-powered options for every budget
Tezons
April 8, 2026
12
min read

Competitive market analysis: how to research your competition properly

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Competitive market analysis maps the full landscape of who competes for your audience and where the gaps are. Here is how to research your competition and turn what you find into strategy
Tezons
April 8, 2026
10
min read

SEO competitive analysis template: build a report that drives strategy

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A competitive analysis report is only useful if it ends with tasks, not just data. Here is the six-section template that connects every finding to a specific SEO action
Tezons
April 8, 2026
11
min read

PPC competitor analysis: how paid search data reveals SEO opportunities

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Competitor paid search data tells you which keywords already convert in your market. Here is how to use that intelligence to build a stronger organic SEO strategy
Tezons
April 8, 2026
12
min read

Competitor backlink analysis: how to find every link your rivals have (and win them)

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Competitor backlinks reveal which sites already link to your rivals and why. Here is how to find every link, close the gap, and build a stronger authority profile
Tezons
April 8, 2026
12
min read

Competitor keyword analysis: how to find every keyword your rivals rank for

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Stop guessing which keywords to target. Here is how to find exactly what your competitors rank for, where the gaps are, and how to build content that takes their traffic
Tezons
April 8, 2026
10
min read

YouTube rank tracking: how to monitor and improve your video SEO rankings

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YouTube search works differently to Google, here is how to track your video rankings, understand what drives them, and improve your position over time
Tezons
April 8, 2026
9
min read

AI rank tracking: how to monitor your SEO visibility in AI-powered search

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AI-generated search results are changing what rank tracking needs to measure - here is what to track, which tools cover it, and how to optimise for AI inclusion
Tezons
April 8, 2026
9
min read

Local rank tracking: how to monitor your local SEO rankings accurately

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Standard rank trackers give you the wrong data for local queries - here is how to set up local rank tracking that reflects what your customers actually see
Tezons
April 8, 2026
9
min read

The best SERP checkers in 2026 (free and paid, compared)

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Understand what Google returns for any keyword, from any location, before you decide whether and how to compete for it
Tezons
April 8, 2026
10
min read

How to track keywords in Google Analytics (step-by-step for 2026)

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Google Analytics does not show all your keywords by default, here is how to find them and build a monitoring setup that actually works
Tezons
April 8, 2026
10
min read

Keyword research for local SEO: how to find and target local search terms

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Local keyword research follows different rules to standard SEO. Here is how to find the right local search terms, use them correctly, and rank in your target area
Tezons
April 8, 2026
9
min read

How to find low-competition keywords that actually drive traffic

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Low-competition keywords are the fastest route to organic rankings for most sites. Here is how to find them, evaluate them, and build a content strategy around them
Tezons
April 8, 2026
9
min read

Keyword clustering: how to group keywords to build topical authority

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Keyword clustering is the structure that turns a list of keywords into a content strategy. Here is how to build clusters that signal topical authority to Google
Tezons
April 8, 2026
9
min read

Long-tail keywords: how to find them and why they drive better traffic

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Long-tail keywords have lower search volumes but higher conversion rates and lower competition. Here is how to find them and use them to build organic traffic faster
Tezons
April 8, 2026
8
min read

Keyword difficulty: what it means and how to use it in your SEO strategy

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Understand what keyword difficulty scores actually measure, why they differ between tools, and how to use them to pick targets you can realistically rank for
Tezons
April 8, 2026
10
min read

The best WordPress SEO tools and plugins in 2026

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WordPress gives you more SEO control than almost any other platform, but the default setup leaves most of it unused. This guide covers the plugins, hosting choices, and content tools that turn a standard WordPress installation into a site built to rank
Tezons
April 8, 2026
9
min read

The best e-commerce SEO tools in 2026 (for Shopify, WooCommerce, and beyond)

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E-commerce SEO has different challenges from regular site SEO. This guide covers the tools that Shopify and WooCommerce stores use to rank product and category pages, generate unique descriptions at scale, and build organic traffic that compounds over time
Tezons
April 8, 2026
9
min read

The best SEO tools for agencies in 2026 (client management to reporting)

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Agency SEO requires a different tool stack from individual site management. This guide covers the platforms, workflow systems, and content tools that experienced agency teams use to manage multiple clients without losing quality
Tezons
April 8, 2026
9
min read

The best AI SEO tools (ranked by what they actually do)

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AI tools can speed up SEO work considerably, but they only help if you understand what they are and are not good at. This guide ranks each tool by what it actually does and tells you where to use it in your workflow
Tezons
April 8, 2026
9
min read

The best SEO tools for small businesses in 2026 (honest picks for every budget)

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Small businesses do not need the most expensive SEO platform. They need the right one. This guide cuts through the noise and matches you to a tool that fits your budget, your site, and your actual goals
Tezons
April 8, 2026
11
min read

SEO performance metrics: what to track (and what to ignore)

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The 10 SEO metrics that actually drive decisions, how to build a reporting setup you will use every month, and the vanity metrics worth removing from your reports entirely
Tezons
April 8, 2026
8
min read

The complete SEO checklist: every task in one place (2026)

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A complete, actionable reference covering every technical, on-page, content, off-page, and monthly maintenance task needed to audit and improve your site's search performance
Tezons
April 8, 2026
11
min read

How to improve your organic SEO rankings (without paid ads)

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A practical guide to the signals that drive organic rankings, how to build a strategy from scratch, and the mistakes that quietly undermine long-term results
Tezons
April 8, 2026

Have a question?

Find quick answers to common questions about Tezons and our services.
The Tezons SEO blog covers search strategy, keyword research, technical SEO, on-page optimisation, link building, and how to interpret algorithm changes. Every article explains the reasoning behind ranking decisions, not just the tactics. The section suits in-house teams and business owners managing their own search presence.
Marketers, founders, and in-house SEO practitioners who want guidance on growing organic traffic. Every article explains why decisions affect rankings, not just what to do.
Both technical and content-led SEO feature across the blog. Technical topics include site structure, Core Web Vitals, indexing, and crawlability. Content topics cover topic clusters, keyword targeting, and on-page optimisation.
Algorithm updates are covered as they occur, with a focus on what has actually changed and what it means for organic visibility rather than speculation. Coverage prioritises practical implications over commentary.
The blog covers SEO at a range of scales, from small business owners managing their first website to marketing teams working on established domains. Foundational guides sit alongside more advanced content on the same channel.

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